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Consumer-led Change in the Seafood Industry

Updated: Sep 15, 2023

The modern consumer is more curious and informed than ever before. In an era where consumers wield such immense power, producers must embrace sustainability in order to remain competitive. This is especially true for seafood industry, which has seen unprecedented change in recent years. This week we will be exploring the pivotal ways in which consumers are influencing the trajectory of the seafood industry.

The Rise of Certified Seafood

With growing awareness of the impact of seafood production, consumers have begun to seek assurance that their seafood is sourced responsibly. This shift in consumer behaviour has led to a substantial increase in the demand for certified seafood products, which demonstrate sustainable fishing practices (e.g., Marine Stewardship Council (MSC), Friend of the Sea (FOS) and Best Aquaculture Practices (BAP)). By making more informed choices regarding the origin of their seafood, consumers have catalysed a shift towards a more environmentally-conscious seafood industry.

Transparency and Traceability

Consumers want to know where their seafood comes from and how it was caught or farmed. This demand for transparency and traceability has pushed seafood companies to be more accountable. Many are now providing detailed information about the source, production methods, and supply chain of their products. This transparency not only builds trust but also allows consumers to make choices aligned with their values.

Impact on the Supply Chain

Consumer preferences are significantly impacting the seafood supply chain. When consumers consistently choose sustainable options, it encourages retailers, restaurants, and wholesalers to stock more of these products. This shift in demand creates a ripple effect up the supply chain, ultimately influencing how seafood is sourced and processed.

Driving Innovation

Consumer demand has also led to an increase in innovations aimed at reducing the seafood industry’s impact on the environment and supporting the broader sustainability movement. This includes product traceability using blockchain (e.g., OpenSC), provenance DNA testing (e.g., Source Certain), eco-friendly packaging, and enzymatic waste processing.

Blueshift has extensive experience in supporting sustainability across the seafood supply chain. Our team helps businesses navigate the complexities of seafood production whilst prioritising environmentally conscious practices. If you are looking to address the sustainability of your products and operations, please connect with us via our website:

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